According to Fox News, the Buffalo Bills recruited NBA legend Allen Iverson to participate in their creative NFL schedule release, generating significant buzz across social media platforms (source: Fox News Twitter, May 15, 2025). This high-profile cross-sport collaboration is expected to drive increased digital engagement and may positively impact sports-related NFTs and fan token trading volumes, as similar celebrity-driven campaigns have historically led to spikes in NFT activity and token prices (source: DappRadar, 2023). Crypto traders should monitor associated sports NFT collections and fan tokens for potential short-term trading opportunities following this announcement.